GAMES
Suntory BOSS Coffee Launches Pokémon 30th Anniversary Campaign with Three Inspired Jackets Starting June 1
Suntory Beverage & Food is running a tie-up campaign between its BOSS canned coffee brand and the Pokémon 30th anniversary, kicking off June 1. The campaign gives customers a chance to win special "Boss Jackets" (Bosu Jan) titled "New Discovery! Boss Jacket inspired by Pokémon Zukan," with three variants each inspired by one of the original Kanto starter Pokémon — Bulbasaur, Charmander, and Squirtle.
First seen 21h ago2 sources covering
How sources are framing this
GAME Watch focused on the campaign announcement and start date, while INSIDE gave more detail on the standout novelty features of each jacket (glowing effect, water gun). Both sources agree on all core facts.
What we know
- The campaign runs from June 1, organized by Suntory Beverage & Food as a BOSS coffee × Pokémon 30th anniversary collaboration.
- Three limited-edition 'Boss Jackets' are available as prizes, each inspired by one of the three original Kanto starter Pokémon.
- The Charmander-inspired jacket features a red glowing effect, nodding to the character's fire-type identity.
- The Squirtle-inspired jacket includes a built-in water gun mechanism, reflecting the character's water-type abilities.
- The campaign branding is 'Shin Hakken! Bosu Jan inspired by Pokémon Zukan' (New Discovery! Boss Jacket inspired by the Pokémon Pokédex).
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