GAMES
Sanrio Party Land Announced for Nintendo Switch and Switch 2, New Sanrio Games Publishing Label Revealed
Sanrio has established a new games publishing brand called Sanrio Games and announced its first title, Sanrio Party Land, a party game coming to both Nintendo Switch and Switch 2 this fall worldwide. The announcement signals Sanrio's direct entry into game publishing under its own label, leveraging its Hello Kitty and broader character IP. Nintendo Life additionally notes that more Sanrio Games titles have been teased beyond the debut release.
First seen Apr 21 ago5 sources covering
How sources are framing this
Nintendo Life noted that further Sanrio Games titles were teased beyond Sanrio Party Land; Gematsu's report focused solely on the debut title announcement without mentioning additional games in the pipeline.
What we know
- Sanrio has launched Sanrio Games, a new in-house games publishing brand built around its character IP including Hello Kitty.
- The label's debut title is Sanrio Party Land, a party game targeting both Nintendo Switch and Nintendo Switch 2.
- Sanrio Party Land is slated for a worldwide release in fall 2025.
- Nintendo Life reports that additional Sanrio Games titles have been teased alongside the announcement.
Referenced titles
Sources (5)
Click any to read originalEN-TRANSLATED (2)

Hello Kitty and Kuromi company Sanrio announces its own game brand Sanrio Games. Ten titles planned for release in the next 3 years
AUTOMATONApr 21
Sanrio Party Land announced for Switch 2, Switch Sanrio Games, a new games publishing brand established by Hello Kitty intellectual property owner Sanrio, has announced Sanrio Party Land, a party game coming to Switch 2 and Switch this fall worldwide.
GematsuApr 21
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