GAMES

Final Fantasy VII Rebirth Teams Up with Asahi Beer for Sephiroth-Fronted Lemon Sour Campaign and Tokyo Pop-Up Bar

Square Enix and Asahi Beer have launched a collaboration between Final Fantasy VII Rebirth and Asahi's "Mirai no Lemon Sour" (Future Lemon Sour) canned chu-hai drink, anchored by a special promotional video starring Sephiroth. The clip depicts the normally fierce villain taking a sip of the canned drink and breaking into a satisfied expression — a moment sources unanimously found amusing. Alongside the video, a limited-time FF7-themed pop-up bar is set to open at Roppongi Hills in Tokyo starting April 29.

First seen 2d ago6 sources covering

How sources are framing this

Noisy Pixel (EN) was the only source to explicitly mention the pop-up store in its headline framing, while the Japanese outlets led more heavily with the Sephiroth video angle; all sources covered both elements in their body text.

What we know

A collaboration between Final Fantasy VII Rebirth and Asahi Beer's 'Mirai no Lemon Sour' canned drink has been officially announced.
A special promotional video features Sephiroth biting a lemon slice, drinking the canned chu-hai, and then showing a rare look of satisfaction.
The juxtaposition of Sephiroth's typically stern demeanor with the casual act of enjoying a canned drink was widely noted as comedic by coverage.
A limited-time Final Fantasy VII-themed pop-up bar will open at Roppongi Hills in Tokyo on April 29.
The collaboration is a joint effort between Asahi Beer and Square Enix to cross-promote the FF7 Rebirth brand with the beverage product.