Sanrio merchandise expansion features character charms, plushes, and collaborative items across multiple product lines

Sanrio has released an extensive line of merchandise featuring its popular characters including Hello Kitty, Pompompurin, Cinnamon Roll, and others across multiple product categories. New items include soft charms, mirror accessories, embroidered designs from character popularity contest versions, and a special collaboration with mofusand featuring cats dressed as Sanrio characters. A large-scale "Hello Kitty's Sweets Market" event has been organized in Kyoto, bringing together over 1,000 Sanrio products in one location.