GAMESMachine Translated summary

Sega Atlus and Animate Launch Year-Long Global Collaboration Covering 8 IPs Including Persona, Like a Dragon, and Sonic

Sega Atlus and Animate have announced a large-scale collaborative project launching June 6, spanning domestic and international Animate stores over the course of one year. The partnership will cover 8 IPs in total — including Sonic the Hedgehog, Persona, Like a Dragon (Yakuza), and Project Sekai — featuring exhibition events, merchandise sales, and Gratte collaborations rolled out sequentially.

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What we know

  • The Sega Atlus x Animate collaboration launches June 6 and runs for approximately one year across stores in Japan and internationally.
  • Eight Sega Atlus IPs are included: confirmed titles include Sonic the Hedgehog, Persona, Like a Dragon (Yakuza), and Project Sekai.
  • Activities will include in-store exhibition events, limited merchandise sales, and Gratte (scratch lottery) collaborations.
  • This is described as the first global cross-regional collaboration project between Sega Atlus and Animate.

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