GAMESMachine Translated summary
Chiikawa x McDonald's Happy Set Figures Launch May 15 in Japan With Anti-Resale Measures
McDonald's Japan will sell Chiikawa-themed Happy Set toys from May 15, featuring 8 types of 3D figures depicting Chiikawa characters dressed as McDonald's crew members. The promotion runs in two waves — May 15–28 and May 29–June 11 — with a purchase-ticket system via the official app required on launch days to curb scalping. Both Mercari and Yahoo! Flea Market/Yahoo! Auctions have announced bans on listings of the toys, marking an unusually strong coordinated anti-resale effort.
First seen 23h ago3 sources covering
Sources (3)
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How sources are framing this
Nijimen provided the most detailed breakdown of the purchase-ticket system and wave schedule; GAME Watch split coverage across separate articles for each resale platform ban rather than consolidating.
What we know
- McDonald's Japan launches Chiikawa Happy Set toys on May 15, priced from 510 yen
- 8 figures total show Chiikawa characters in McDonald's crew uniforms, released across two waves
- Wave 1 runs May 15–28; Wave 2 runs May 29–June 11
- On launch days, customers must obtain a purchase ticket via the McDonald's official app to buy the set
- Mercari has banned listings of the Chiikawa Happy Set toys
- Yahoo! Flea Market and Yahoo! Auctions (LINE Yahoo) also announced a ban on resale listings of the toys
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