CULTUREMachine Translated summary
Pompompurin x Uobei & Genki Sushi Collaboration Launches May 7 With Exclusive Pin Badges
A collaboration between Sanrio's Pompompurin and rotating sushi chains Uobei and Genki Sushi kicks off on May 7. The campaign, themed 'Pompompurin Working at Uobei,' features the character in a chef's hat alongside friends including a mouse, rabbit, bear, and cat. Customers who order select sweets can receive one of eight varieties of original collectible pin badges.
First seen 11h ago2 sources covering
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What we know
- The Pompompurin x Uobei/Genki Sushi collaboration begins May 7 at participating locations nationwide
- Campaign theme is 'Pompompurin Working at Uobei,' depicting the Sanrio character in a chef's hat with animal friends
- Ordering eligible sweets earns customers an original collectible pin badge, with 8 designs available in total
- A Pompompurin face cake is among the featured menu items highlighted by the promotion
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