CULTUREMachine Translated summary

Suntory BOSS Coffee Celebrates Pokemon 30th Anniversary With Limited Edition Drinks and Jacket Giveaway

Suntory's BOSS coffee brand is launching the second phase of its Pokemon 30th-anniversary collaboration with a new limited-edition drink called BOSS Rekisen Bishouato (lightly sweetened), shipping September 1. The campaign includes a giveaway offering branded G-jackets featuring Bulbasaur, Charizard, and Squirtle, running from August 31.

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What we know

  • BOSS Rekisen Bishouato limited-edition coffee debuts September 1 at 165 yen (pre-tax)
  • Campaign giveaway features branded G-jackets with three iconic Pokemon designs from the original Kanto starters
  • Second phase of Suntory's Pokemon 30th-anniversary partnership, building on earlier collaboration efforts
  • Promotion runs from August 31 and ties into the broader Pokemon milestone celebration