GAMES
Epic Games Showcases Generative AI Use in Fortnite Art Pipeline, Drawing Artist Backlash
Epic Games released a video detailing how it uses generative AI to create Fortnite assets, with human artists then correcting the errors produced. The video drew criticism from artists, who viewed it as an attempt to normalize or legitimize AI's role in the creative pipeline rather than a transparent disclosure.
First seen Jun 16 ago2 sources covering
Sources (2)
Click any to read originalEN-ORIGINAL (2)
Epic releases Fortnite video that's trying to launder the company's use of AI in the art pipeline, but artists I spoke to simply aren't having it: aftermath.site/epic-fortnite-...
AftermathJun 16
Epic Games has published a video going into great detail on how it's using generative AI to make Fortnite assets with errors which artists then have to go in and fix
KotakuJun 16
How sources are framing this
Kotaku reported the video's content more neutrally, while Aftermath framed it explicitly as 'laundering' and led with critical artist voices.
What we know
- Epic Games published a video explaining its use of generative AI to generate Fortnite art assets
- Human artists are required to review and fix errors in the AI-generated assets
- Artists interviewed by Aftermath rejected the video's framing, seeing it as an effort to 'launder' AI use in the art pipeline
- The controversy highlights ongoing tension between game studios and artists over generative AI adoption
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