CULTUREMachine Translated summary

hololive Announces Major Reorganization and New Projects Ahead of Its 10th Anniversary

hololive production announced a broad renewal campaign as it begins its countdown toward its 10th anniversary. The plans include a refreshed logo, integration of regional and group-based brands, updated talent visuals, a new streaming app called hololive raku, an anime project, and a new unit, alongside the launch of a dedicated anniversary countdown site.

First seen Sep 7 ago4 sources covering

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What we know

  • hololive production began its countdown toward its 10th anniversary on September 7, 2026.
  • Cover will integrate multiple regional and group-based hololive brands under a unified production structure.
  • The reorganization includes a refreshed logo and visual updates for hololive talents.
  • A new streaming app, hololive raku, is planned as part of the production renewal.
  • An anime project and a new hololive unit were also announced.
  • A dedicated 10th-anniversary countdown website featuring a handwritten message from YAGOO is now live.