Kuromi, Hello Kitty, and Pompompurin Race Around Suzuka Circuit in Sanrio x Honda Co-Creation Project SMILE RIDER PROJECT

Sanrio characters Kuromi, Hello Kitty, and Pompompurin will appear in the new Sanrio x Honda co-creation project SMILE RIDER PROJECT, which launches with a feature at Suzuka Circuit. The project is presented as an initiative to let the characters “ride” around the track.