LEGO Pokémon Smart Play Sets Unveiled with Behind-the-Scenes Insight from Design Director and SVP

Polygon interviewed LEGO's design director and senior vice president about the company's new Pokémon Smart Play lineup, exploring how the sets are designed to help children embody core Pokémon fantasies. The SVP also revealed a surprising sales trend tied to the new sets. Both interviews offer an inside look at LEGO's creative and commercial approach to the Pokémon collaboration.