Sony Plans PS5 Sales Based on Affordable Memory Supply, PS6 Price and Launch Date Still Undecided
Sony has announced that its PS5 sales targets for fiscal year 2026 will be determined by the quantity of memory it can procure at a reasonable price, signaling that ongoing memory price inflation is significantly constraining hardware production. In the same financial briefing, Sony's CEO stated that the launch timing and price of the PS6 have not yet been decided, with memory cost management described as a key factor in those future plans.
Sources (2)
Click any to read originalHow sources are framing this
Game*Spark and Automaton both cover the memory procurement angle, but Game*Spark additionally highlights the PS6 uncertainty in a separate piece, while Automaton focuses on the direct link between the recent price hike and memory supply constraints.
What we know
- Sony will base PS5 unit sales targets for FY2026 on how much memory it can procure at a reasonably affordable price.
- Rising memory costs are having an increasingly pronounced impact on PS5 hardware supply and planning.
- Sony CEO confirmed that the PS6's release date and price point have not yet been determined.
- Memory price trends are cited as a critical variable in deciding PS6 launch strategy.
- The announcement came as part of Sony's financial performance summary, released shortly after a PS5 price increase.

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