CULTURE

Sega President Highlights Growing Engagement From Fans Who Do Not Play Its Games

Sega’s president said the company has seen a rise in fans who engage with its intellectual properties without playing the games themselves. He noted that these non-player fans can show even greater engagement with Sega’s IP than people who play the games.

First seen Sep 8 ago2 sources covering

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What we know

  • Sega has observed an increase in fans who do not play its games but still engage with its intellectual properties.
  • The company’s president said non-player fans may engage with Sega IP more intensely than gamers.
  • The comments emphasize Sega’s broader fan base beyond its active game players.