GAMESMachine Translated summary
GU x Sanrio Characters Summer Collaboration Launches July 13 with Beach-Themed Tees and Pajamas
Japanese fashion brand GU announced a collaboration with Sanrio Characters, set to launch on July 13. The lineup features T-shirts and pajamas themed around Hello Kitty, Cinnamoroll, and Pompompurin enjoying a summer beach setting — including a sun-tanned Hello Kitty with a parasol and Cinnamoroll floating on an inflatable ring. Prices start from 990 yen.
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How sources are framing this
GAME Watch covered both the initial teaser and the official announcement as separate articles; Nijimen focused on the confirmed launch details and led with the character designs, but all sources agree on the July 13 date and 990-yen starting price.
What we know
- GU x Sanrio Characters collab goes on sale July 13
- Items include beach-themed T-shirts and pajamas featuring Hello Kitty, Cinnamoroll, and Pompompurin
- Characters are depicted in summery, beach-vacation designs — Hello Kitty holds a parasol, Cinnamoroll floats on an inflatable ring
- Prices start at 990 yen
- GU teased the collaboration on its official X account on May 14 before confirming full details
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