CULTUREMachine Translated summary
Chiikawa x Lipovitan Energy Drink Collaboration Campaign Launches with Exclusive Merchandise
A collaboration campaign between the popular Chiikawa character franchise and Taisho Pharmaceutical's Lipovitan energy drink has launched in Japan. The campaign features in-store giveaway goods including clear files and memo pads, as well as figures and other prizes available through an application lottery. The campaign ties into the long-running 'Fight Ippatsu!' Lipovitan branding with Chiikawa-themed versions.
First seen May 26 ago2 sources covering
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What we know
- Chiikawa has teamed up with Lipovitan (Taisho Pharmaceutical) for a limited collaboration campaign in Japan
- In-store participants can receive free goods such as clear files and memo pads
- Additional prizes including figures are available via an application-based lottery
- The collaboration plays on Lipovitan's iconic 'Fight Ippatsu!' slogan reimagined with Chiikawa characters
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