CULTUREMachine Translated summary
Chibi Maruko-chan and Coji-Coji Collaborate with JR Tokai for Tokaido Shinkansen Campaign Featuring Limited Bento, Onigiri, and Merchandise
Chibi Maruko-chan and Coji-Coji, both iconic works by Momoko Sakura, have launched a collaboration with JR Tokai tied to the Tokaido Shinkansen. The campaign, themed around 'a little good journey begins,' features limited-edition illustrated station bento boxes inspired by Coji-Coji, onigiri, and original goods available at JR Tokai stations. The collaboration brings exclusive character-design products to travelers along the Shinkansen route.
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What we know
- Chibi Maruko-chan and Coji-Coji are collaborating with JR Tokai in a campaign themed 'a little good journey begins'
- A Coji-Coji-inspired limited-edition station bento (ekiben) is among the headline products
- Limited illustrated onigiri and original merchandise featuring both characters are also available
- Products are sold at JR Tokai stations along the Tokaido Shinkansen line
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