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Aya Matsuura Stars in Xylitol Crystal Web CM Celebrating 25th Anniversary of Both Brand and Artist

Japanese pop idol Aya Matsuura has appeared in a new web commercial for Xylitol Crystal (Kishiri Crystal) gum, with both the artist and the product marking their 25th anniversaries simultaneously. The CM showcases Matsuura singing, and fans have reacted with surprise and emotion at her unchanged looks and vocal quality, with comments including 'She hasn't changed at all!' and 'I genuinely teared up.' The collaboration has drawn widespread attention for Matsuura's continued presence and charisma.

First seen 1d ago2 sources covering

Sources (2)

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How sources are framing this

Music Natalie focused on the CM's concept and the dual 25th-anniversary angle, while Magmix emphasized fan reactions and Matsuura's appearance, but both sources agreed on the core facts.

What we know

  • Aya Matsuura stars in a new web CM for Xylitol Crystal gum, with both the artist and the product celebrating their 25th anniversaries.
  • The CM features prominent singing scenes from Matsuura, highlighting her vocal performance.
  • Fans reacted strongly online, praising her unchanged beauty and voice after 25 years in the public eye.
  • Comments described her as having 'transparency' and 'mature charm,' with many expressing emotional reactions to seeing her again.