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Natsume's Book of Friends Merchandise Collaborations Announced with Kyushu Sanko and Shimamura

Two new Natsume's Book of Friends merchandise collaborations have been revealed. A pop-up event in partnership with Kyushu Sanko will feature limited goods spotlighting Nyanko-sensei, Natsume, Matoba, and Natori. Separately, a collaboration with clothing retailer Shimamura will launch on June 17, offering bags and hair clip accessories featuring Nyanko-sensei designs.

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How sources are framing this

Anime Anime covered the Kyushu Sanko pop-up collaboration, while Nijimen focused exclusively on the Shimamura clothing store collaboration; neither outlet covered both events together.

What we know

  • A Kyushu Sanko pop-up event will sell limited Natsume's Book of Friends goods featuring characters including Nyanko-sensei, Natsume, Matoba, and Natori
  • The Shimamura collaboration launches June 17 and includes an all-over-print Nyanko-sensei bag and a face-print tote bag
  • Shimamura collab also includes hair clip accessories, allowing fans to incorporate the series into everyday outfits and styling

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