Sanrio Characters and Minions Feature in Summer Merchandise Campaigns at USJ and Beyond

Two summer merchandise announcements spotlight Sanrio characters including Hello Kitty, My Melody, and Kuromi. The first introduces vacuum-insulated ice packs designed to keep cool longer, featuring Sanrio character branding. The second highlights a summer collaboration at Universal Studios Japan (USJ) pairing My Melody and Kuromi with the Minions, offering chilled food items and cooling goods.