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Chiikawa Movie Merchandise and Pop-Up Stores Launch July 10 Ahead of Film's July 24 Release

Over 100 commemorative merchandise items for the upcoming film Chiikawa: Himitsu of Mermaid Island will go on sale from July 10 at the official Chiikawa Market web shop, Chiikawa-land retail stores, and dedicated pop-up locations. Pop-up stores will be held across major venues including Aeon Mall locations nationwide, Spa Resort Hawaiians, and even the Huashan 1914 Creative Park in Taiwan. The film itself is scheduled for nationwide theatrical release in Japan on July 24.

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What we know

  • More than 100 merchandise items are planned, including mascots, plush toys, and pouches
  • Sales begin July 10 at the official Chiikawa Market web shop, Chiikawa-land shops, and pop-up stores inside TOHO Cinemas
  • Pop-up stores span nationwide Aeon Mall locations, Spa Resort Hawaiians, and a Taiwan venue at Huashan 1914 Creative Park
  • Attendees at pop-up stores will receive special bonuses including face badges and trading cards
  • The film Chiikawa: Himitsu of Mermaid Island opens nationwide in Japan on July 24

Referenced titles

Chiikawa