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Puyo Puyo 35th Anniversary Project Reveals Shinken Zemi Elementary Collab and Pop-Up Store Events

Sega has released new details for its ongoing Puyo Puyo 35th anniversary campaign, dubbed the 'Dai-Rensa! Project.' The latest announcements include a collaborative game with Benesse's Shinken Zemi Elementary School learning program and the staging of pop-up stores. The full lineup of previously announced activities (chains 1 through 17) remains viewable on the dedicated 35th anniversary website.

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What we know

  • Sega's Puyo Puyo 35th anniversary 'Dai-Rensa! Project' has received a new wave of announcements.
  • A collaborative game with Benesse's Shinken Zemi Elementary School educational service is among the newly revealed tie-ins.
  • Pop-up store events are also planned as part of the anniversary celebration.
  • Previous announcements covering the first 17 entries in the campaign are catalogued on the official 35th anniversary site.

Referenced titles

Puyo Puyo