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KAT-TUN's Kazuya Kamenashi Collaborates with Asahi Beer to Co-Develop KAME BEER

Japanese actor and KAT-TUN member Kazuya Kamenashi has teamed up with Asahi Beer's creative initiative 'Asahi Kuso Kaihatsu-kyoku' to co-develop an original beer branded KAME BEER. The concept behind the product is described as 'a beautiful beer,' reflecting Kamenashi's personal aesthetic sensibilities. The project was reported by both Music Natalie and Eiga Natalie.

First seen Jun 22 ago2 sources covering

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What we know

  • Kazuya Kamenashi of KAT-TUN is co-developing an original beer with Asahi Beer
  • The collaboration is conducted through Asahi's creative division 'Asahi Kuso Kaihatsu-kyoku'
  • The beer is named KAME BEER, a nod to Kamenashi's nickname 'Kame'
  • The stated concept for the product is 'a beautiful beer'