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Nuigurumi Jinja: Japan's First Shrine Dedicated to Plush Toys Opens in Kyoto's Miyama Town

A new shrine called Nuigurumi Jinja (Plush Toy Shrine) was established in Miyama, Nantan City, Kyoto Prefecture, holding its founding ceremony on June 20. The shrine, themed around gratitude for all living things including beloved stuffed animals, offers memorial rites and a resting place for plush toys. Its first official public visit is scheduled for Tanabata, July 7, inviting people to pray alongside their treasured plushies at what is being called a 'fluffy sacred site.'

First seen Jun 22 ago2 sources covering

Sources (2)

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How sources are framing this

Nijimen emphasized the cultural and fan-adjacent angle of praying with 'oshi' plushies, while SoraNews24 focused on the memorial and resting-place function for worn or beloved toys.

What we know

  • Nuigurumi Jinja held its founding ceremony on June 20 in Miyama, Nantan City, Kyoto Prefecture.
  • The shrine's theme is 'Thank you to all lives,' extending that sentiment to plush toys alongside nature and animals.
  • The shrine offers memorial rites and a place to lay plush toys to rest respectfully.
  • The first public visit event is set for Tanabata (July 7), welcoming people to pray with their favorite stuffed companions.
  • The location in Miyama's forested, rural setting adds to its atmosphere as a nature-connected sacred space.