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Shimamura Launches Sanrio Characters and Rilakkuma Merchandise Collections Starting June 24

Japanese apparel retailer Shimamura is releasing multiple new merchandise collections in late June, featuring Sanrio Characters and Rilakkuma. The Sanrio collaboration, dropping June 24, includes a summer-themed 'tan line' (日焼け) design series spanning bags, pouches, apparel, and cooling bedding, alongside roomwear sets and a drawstring sock set. A separate Sanrio lighting collection launches June 25 via Shimamura's online store, while a six-piece Rilakkuma set including T-shirts and tote bags also hits stores June 24.

First seen Jun 22 ago2 sources covering

Sources (2)

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How sources are framing this

INSIDE covered the Rilakkuma and Sanrio drops as separate articles, while Nijimen consolidated the Sanrio collaboration into one broader overview piece emphasizing the summer tan-line design theme.

What we know

  • Shimamura releases Sanrio Characters x Rilakkuma merchandise starting June 24, 2025
  • Sanrio collaboration features a summer 'tan line' design series with cooling bedding, apparel, bags, and pouches
  • A matching roomwear set and a drawstring pouch sock set are included in the Sanrio Characters June 24 lineup
  • Six varieties of Hello Kitty and friends character lights launch June 25 exclusively on Shimamura's online store
  • The six-piece Rilakkuma collection includes T-shirts and tote bags, also available from June 24