GAMESMachine Translated summary
Zenless Zone Zero x Sushiro Collaboration Launches Nationwide in Japan Starting June 24
Japanese rotating sushi chain Sushiro (operated by Akindo Sushiro) has kicked off a nationwide collaboration campaign with HoYoverse's fantasy action RPG Zenless Zone Zero beginning June 24, 2026. The collaboration is framed around the in-universe concept of Sushiro opening a branch in New Eridu, and features a range of specially drawn merchandise bundled with selected menu items, including limited mini figures that come with drink orders.
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What we know
- The Zenless Zone Zero x Sushiro collab launched across all Sushiro locations in Japan on June 24, 2026.
- The campaign uses a narrative framing of Sushiro opening a store inside ZZZ's fictional city, New Eridu.
- A variety of goods-bundled menu items are available, featuring newly drawn artwork created for the collaboration.
- Limited mini figures are distributed with drink orders and were highlighted as a standout item.
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