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Sonic the Hedgehog celebrates 35th anniversary with DNA-synthesized life-size figure in Tokyo

Sega partnered with LOMBABY, a biotech-to-art collaborative, to create a life-size figure of Sonic the Hedgehog containing synthesized DNA encoding the character's defining traits and personality. The installation, titled "SONIC THE HEDGEHOG DNA FIGURE," was publicly displayed at SEGA STORE TOKYO in Shibuya from June 23 as a limited-time exhibition marking the franchise's 35th anniversary.

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What we know

  • Sega and LOMBABY collaborated on a biotech art project synthesizing Sonic's DNA to create a life-size figure
  • The figure incorporates DNA synthesis technology designed to encode Sonic's defining characteristics and personality traits
  • The installation was on display at SEGA STORE TOKYO in Shibuya's Parco complex beginning June 23 as a limited-time exhibition
  • The project celebrates Sonic the Hedgehog's 35th anniversary milestone

Referenced titles

Sonic the Hedgehog