CULTUREMachine Translated summary

Sanrio x Shimamura Summer Collaboration Launches July 1 with Apparel and Accessories

Sanrio Characters and Japanese retailer Shimamura are launching a summer collection on July 1 featuring apparel, accessories, and home goods. The lineup includes contact-cooling bedding, pair-coordinate pajamas (Kuromi and Cinnamon Roll designs), T-shirts, relaxation pants, bags, pouches, mirrors, and toothbrush sets across Shimamura stores nationwide.

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What we know

  • New Sanrio Characters collaboration with Shimamura launches nationwide on July 1
  • Apparel focus includes contact-cooling bedding and themed pajama sets for two characters
  • Product range spans clothing, bags, pouches, mirrors, and daily-use accessories like toothbrush sets
  • Collection available at Shimamura retail locations across Japan