CULTUREMachine Translated summary
Dragon Quest collaboration merchandise with 8 The Thalasso and Yoshinoya sells out rapidly amid resale concerns
Dragon Quest launched two major merchandise collaborations in early July 2026: a skincare collab with 8 The Thalasso that sold out immediately both in pre-order and retail, and a campaign with restaurant chain Yoshinoya featuring limited-edition figurines that depleted store stock within hours of opening. Both initiatives sparked excited fan reactions on social media, though concerns about resellers and availability dominated the discourse.
First seen Jun 30 ago2 sources covering
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What we know
- 8 The Thalasso × Dragon Quest collaboration released July 1, 2026 across variety shops and drugstores, selling out on launch day with resales appearing on Mercari
- Yoshinoya × Dragon Quest Walk first collaboration launched July 2, 2026 with limited-edition figurine sets that sold out at many locations within 30 minutes to 1 hour
- Yoshinoya offered takeout-exclusive custom packaging and bags that became a collector's item, with some fans preferring the bag design to the figurines themselves
- Fan reactions mixed between excitement over cute designs and frustration over sold-out stock and reseller activity
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