CULTUREMachine Translated summary
Sumikko Gurashi collaborates with Marugame Udon starting July 14 with exclusive boxes and merchandise
Sumikko Gurashi (a beloved Japanese character franchise) has partnered with Marugame Udon, Japan's major udon chain, for a limited-time collaboration launching July 14. The campaign features a special "Marutto Wakuwaku Udon Box," original udon-themed cards with newly drawn Sumikko Gurashi artwork, exclusive merchandise available with purchase, and SNS giveaways.
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What we know
- Collaboration begins July 14 at Marugame Udon locations
- Special "Marutto Wakuwaku Udon Box" meal offering launches
- Original udon cards featuring new Sumikko Gurashi artwork are included
- Exclusive merchandise available with target product purchases
- Social media campaign giveaways run alongside the promotion
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