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Sanrio x Shimamura collaboration launches merchandise celebrating Pecul, Patti, and Jimmy's birthdays

Sanrio and Japanese casual-wear retailer Shimamura are releasing new collaborative merchandise on July 22, featuring characters Pecul (duck), Patti, and Jimmy. The lineup is timed to celebrate the characters' birthdays on July 27 and July 30, with the collection including bedding and everyday-use items designed around a festive theme.

First seen Jul 22 ago2 sources covering

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What we know

  • Sanrio × Shimamura collaboration merchandise launches July 22
  • Collection celebrates Pecul's July 27 birthday and Jimmy's July 30 birthday
  • Lineup includes bedding and everyday-use goods featuring the duck character Pecul and companions Patti and Jimmy
  • Items emphasize celebratory and daily-use themes