Sanrio character merchandise expands with capsule toys, fashion collaborations, and themed collections

Sanrio is releasing a wave of character-based merchandise featuring Hello Kitty, My Melody, Pompompurin, and other mascots across multiple product categories. New items include capsule toy straps with charms, gummy candy charms, casual apparel collaborations with SNIDEL, and traditional Japanese-style collections spanning 40 items including lunch goods and accessories.