Pokemon collaboration merchandise launches at Shimamura and Abairu in Japan

Pokemon is rolling out new merchandise lines through Japanese casual apparel and lifestyle retailers. Shimamura begins selling Pokemon items on July 25, featuring clothing, plush pouches, and accessories featuring Pikachu and other characters. Abairu follows with its own Pokemon collaboration launching August 1, offering bags, lunch goods, plush mascot charms, and melamine plates across 18 different Pokemon designs.