Sanrio characters Pochacco and Tuxedo Sam star in summer merchandise and limited-time events at Tokyo Solamachi and Yamada Denki

Sanrio is launching summer-themed promotional campaigns featuring characters like Pochacco, Tuxedo Sam, and Hangyodon. A limited-time event is being held at Tokyo Solamachi with summer-focused activities, while a collaboration with electronics retailer Yamada Denki (starting August 1) offers exclusive merchandise and novelty items tied to the Sanrio character roster.