Shimamura releases Sanrio Happydanbui men's boxer briefs with limited-edition art by creator Nishimura Yuuji

Japanese fashion retailer Shimamura is launching men's boxer briefs featuring Sanrio's Happydanbui character with exclusive artwork by popular creator Nishimura Yuuji. The merchandise became available August 1st as a limited collaboration between the apparel chain and the Sanrio character brand.