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Sanrio Characters Collaborate With Major Brand Mascots in Famima Convenience Store Campaign

Sanrio announced a limited-edition collaboration with Famima convenience stores starting August 4, featuring 26 characters from both Sanrio and major Japanese brand mascots. The partnership includes Hello Kitty paired with Koala no March, Badtz-Maru with Demae Bouya, and numerous other character pairings, with exclusive merchandise available at participating stores.

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What we know

  • 26 Sanrio and brand-mascot characters participate in the Famima collaboration launching August 4
  • Hello Kitty pairs with Koala no March; Badtz-Maru partners with Demae Bouya among the crossovers
  • Exclusive limited-edition merchandise available exclusively at Famima locations during the campaign