Burger King Japan to Hold All-You-Can-Eat One Pounder Challenge from August 28

Burger King Japan will hold the third installment of its 2026 One Pounder Challenge from August 28 to September 3. The event will feature the “Dirty The One Pounder,” with participants reportedly challenged to eat as many as 12 mega burgers within 45 minutes for a chance to advance to a national final.