GAMESMachine Translated summary
Sanrio Makes Its Tokyo Game Show Debut, Explaining Why Its Characters Are Expanding Into Games
Sanrio exhibited at Tokyo Game Show for the first time, drawing strong attendance at its booth. The company’s development team discussed the reasons behind turning Sanrio characters and properties into games as part of its broader presence at TGS 2026.
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What we know
- Sanrio made its first appearance as an exhibitor at Tokyo Game Show.
- The company presented its game-related projects and character-based titles at TGS 2026.
- Sanrio’s development team explained the reasons for expanding its properties into games.
- The Sanrio booth attracted significant interest from Tokyo Game Show attendees.