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Yu Yu Hakusho’s Kurama and Yoko Kurama Appear in Ikebukuro Station Haircare Ads

Kurama and Yoko Kurama from Yu Yu Hakusho are featured in large station advertisements for the Premioール haircare collaboration “Kurama’s Beautiful Hair Guide.” The campaign is displayed along the Orange Road on the Tobu Tojo Line’s Ikebukuro Station underground concourse from September 21 through September 27, 2026.

First seen Sep 21 ago2 sources covering

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What we know

  • The campaign features both Kurama and his demon form, Yoko Kurama, from Yu Yu Hakusho.
  • The advertisements promote the Premioール × Yu Yu Hakusho collaboration “Kurama’s Beautiful Hair Guide.”
  • The ads are displayed on the first basement level of Tobu Tojo Line Ikebukuro Station’s Orange Road.
  • The campaign runs from September 21 through September 27, 2026.