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IO Interactive Releases First 13 Minutes of 007 First Light After Leaked Gameplay Surfaces Online

IO Interactive responded to a leaked gameplay clip from 007 First Light by officially releasing the game's opening 13 minutes ahead of the title's release later this week. The move was a preemptive PR countermeasure to control how the opening mission was first seen by the public. Kotaku's coverage suggested a mixed reaction to the footage.

First seen May 25 ago2 sources covering

Sources (2)

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How sources are framing this

Rock Paper Shotgun reported the release neutrally as a 'fight fire with fire' PR move, while Kotaku's headline ('And, Erk') suggested a more skeptical or disappointed reaction to the footage itself.

What we know

  • IO Interactive released the official first 13 minutes of 007 First Light after the opening mission leaked online
  • The release was a reactive move to get ahead of the leak ahead of the game's launch later this week
  • Kotaku's headline implied a lukewarm or surprised reaction to the footage
  • The game is a Bond title developed by IO Interactive, known for the Hitman series

Referenced titles

007 First Light