CULTURE
Pokémon Company implements facial recognition checks at Japanese card shops to combat scalping
The Pokémon Company has begun requiring facial recognition scans at card retail locations in Japan as part of an escalating effort to prevent scalpers from bulk-purchasing limited inventory. This measure reflects growing concerns about resale fraud and artificial scarcity in the Pokémon TCG market.
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What we know
- Pokémon Company now uses facial recognition technology to screen customers at card shops in Japan
- The system is designed to prevent scalpers and resellers from purchasing excessive quantities of cards
- This represents one of the most aggressive anti-scalper measures the company has deployed to date
- The move comes amid persistent supply chain pressures and secondary market inflation in Pokémon TCG trading cards
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