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Industry Journalist Argues E3's Demise Was Caused by Digital Games Shift, Not Nintendo Directs

Jason Schreier has pushed back against the popular belief that Nintendo Directs were responsible for killing E3, asserting instead that the trade show's death was driven by the gaming industry's broader shift from physical to digital game distribution. Automaton covered the story in Japanese, echoing Schreier's argument and noting that E3's decline had already begun before COVID-19 accelerated its end. Schreier shared a video elaborating on the argument.

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What we know

  • Jason Schreier states it is a misconception that Nintendo Directs killed E3
  • He argues the real cause was the industry's shift from physical to digital game sales
  • Automaton reported that E3's decline had already started before the COVID-19 pandemic
  • Schreier shared a video further explaining the reasoning behind E3's collapse