Xbox Hires Matthew Ball as Head of Strategy to Revitalize Console Gaming and Core Franchises

Microsoft has appointed Matthew Ball, known for his annual State of Gaming reports, as Xbox's new head of strategy. Ball has been tasked with revitalizing core Xbox franchises and reaffirming the importance of console gaming, describing the opportunity as 'irresistible.' His role signals Xbox's intent to refocus on its console business amid ongoing questions about its hardware direction.